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Comments Posted 12.16.13 | PERMALINK | DOWNLOAD MP3

Audio Design Matters 2009-2013

Alex Center

Alex Center is a Brooklyn based designer who currently works for the small startup, The Coca-Cola Company. He grew up in the town of Oceanside, New York, home to the world's 2nd Nathan's Famous Hot Dogs. He once worked for the New York Knicks as a designer where he met both his childhood idol, John Starks and nemesis Isiah Thomas. He has spent most of his professional hours being creative on behalf of the beverage brand vitaminwater. Over the years he has designed billboards, built breakthrough advertising campaigns, launched innovative new products, even written label copy and once met rapper 50 Cent who told him "You must think you're pretty special." He got nervous and instantly started sweating. In 2011, He was named one of the 200 Best Packaging Designers by Luerzers Archive. Today he works across a portfolio of global brands at Coca-Cola that include vitaminwater, smartwater & Powerade. In his personal time he enjoys rooting for New York sports teams that wear orange/blue, doing improv at the UCB Theatre and searching for the freshest prosciutto in NY.

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ABOUT THE CREATOR

Debbie Millman is the president of the design division at Sterling Brands. She is also President Emeritus of AIGA, a contributing editor to Print Magazine, and chair of the School of Visual Arts’ master’s program in Branding. In 2005, she began hosting the podcast show “Design Matters.”
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