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Comments (7) Posted 02.25.11 | PERMALINK | DOWNLOAD MP3

Audio Design Matters 2009-2013

Alina Wheeler

Alina Wheeler works with leaders to accelerate brand clarity, awareness and loyalty. Her disciplined process has been used successfully by large organizations like Vanguard, and non-profit organizations like Thomas Jefferson's Poplar Forest. She is the author of Designing Brand Identity: An Essential Guide for the Whole Branding Team, which deconstructs the branding process into a disciplined five-phase methodology. The third edition is published in seven languages, and is used as a resource by universities, design and branding firms, entrepreneurs and corporate marketing departments. 

In this audio interview with Debbie Millman, Alina Wheeler discusses branding, her father (who was a sea captain), strategic imagination, color coding souls, the Gap logo fiasco, how hard it is to be a client — and her new book, co-authored with Joel Katz, Brand Atlas.

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Comments (7)   |   JUMP TO MOST RECENT >>

Thanks for the listen, Debbie, Alina. I'm looking forward to reading the new book.
David Airey
02.28.11 at 12:35

Good Insights. Your questions help reveal the right answers.
Tomasz Jablonski
02.28.11 at 09:53

Great insights on branding.
Samanth McCollin
03.01.11 at 01:21

Thanks for the great listen! I share the sentiments on clarity entirely.

I've made sure I subscribed to the podcasts! :)
peteherb
03.02.11 at 08:21

This is a wonderful interview. Thank you.
elaine m
03.02.11 at 11:11

Greetings in the name of Jesus.
I am pastor Faryad Anayat
Faryad Anayat
03.02.11 at 11:40

Thank you for this excellent interview. It was an interesting conversation that I enjoyed very much.
Camille Friend
03.03.11 at 12:01



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ABOUT THE CREATOR

Debbie Millman is the president of the design division at Sterling Brands. She is also President Emeritus of AIGA, a contributing editor to Print Magazine, and chair of the School of Visual Arts’ master’s program in Branding. In 2005, she began hosting the podcast show “Design Matters.”
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