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Comments (12) Posted 01.21.11 | PERMALINK

Video

Michael Bierut on Clients




CreativeMornings
is a monthly morning gathering of creative types, organized by Tina Roth Eisenberg of swissmiss. Each event includes a 10 minute lecture, followed by a 20 minute group discussion. This is a video of the CreativeMorning talk given by Michael Bierut in January 2010.


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Comments (12)   |   JUMP TO MOST RECENT >>

Michael Bierut: You are the man. I wish you were my boss
Marc
01.21.11 at 12:15

lol you wish!
Jem
01.21.11 at 12:37

Fantastic lecture. Learned a lot. Loved the part about educating the client.
Susan Fireside
01.24.11 at 01:01

amazinggggggggggggggggggggggggggggg
Ashkahn Shahparnia
01.25.11 at 02:09

Enjoyed watching the lecture very much, thank you for sharing it.
Mayank Bhatnagar
01.26.11 at 01:44

Many thanks M.B. :D
Peter
02.01.11 at 04:00

M.B. -

Great stuff! What's a rough percentage of clients that you simply say "no thanks" to and walk away (ie. the vetting stage)?
Cody T.
02.02.11 at 08:49

Cody, excluding potential clients that I decline before even meeting, I probably do it at later stages an average of once or twice a year.
Michael Bierut
02.05.11 at 11:24

Thank you.
dylan
02.06.11 at 05:58

Great lecture, thanks!
Nathan Hill
02.08.11 at 01:20

Great session. As we are talking about clients, i was just wondering if your mind tends to drift off from the actual client and the problem and find yourself trying to impress other designers with the project??!!!
Ax
05.23.11 at 09:57

One difference, apparently, between clients for graphic designers and clients for architects: the building you are designing for a client is almost always the most important thing in their life at that moment, whether it is a private house, a company building or a spec building.
john massengale
07.23.12 at 10:40



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ABOUT THE CREATOR

Michael Bierut studied graphic design at the University of Cincinnati, and has been a partner in the New York office of Pentagram since 1990. Michael is a Senior Critic in Graphic Design at the Yale School of Art.
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