In this talk by Michael Bierut at the 99 Percent Conference in 2009, he gives tips on design productivity and five separate lessons using drawings and notes from his 86 notebooks. He also touches on his dislike of neutered sprites and imparts nuggets of design wisdom such as: "The problem contains the solution," "Don't avoid the obvious," and "Indulge your obsessions."
Michael Bierut studied graphic design at the University of Cincinnati, and has been a partner in the New York office of Pentagram since 1990. Michael is a Senior Critic in Graphic Design at the Yale School of Art. More Bio >>